The move away from PSTN to VoIP is prompting the end of PSTN telephone lines and PSTN based telephone systems. VoIP feature sets and functionality are rightly popular in business. VoIP technology offers unrivalled mobility, seamless set up, and scalability for business growth .Plain old telephone (POTS) systems cannot compete with VoIP features like:


Ever evolving technology and inclusive firmware updates

Reliable high functionality handsets

Rapid response remote support

Call history and recording by default

Call queuing

Handset , and therefore staff , mobility

Disaster recovery opportunities and contingency planning functions

Quick , easy and cheap scalability

The philosophy with softphones and smartphones apps of working anytime, anywhere


The technology is continually being refined. The trends of 2018 are guaranteed to further streamline business communications.


Faster Mobile Internet

The suitability of VoIP telephone systems is set to improve substantially as more mobile networks upgrade to 5G. Boasting wireless speeds ten times faster than 4G, 5G will ultimately eliminate common troubleshooting issues like call jitter, echoes and packet loss and remove the dependence on traditional forms of internet acecss


Smooth Systems Integration

We have come to expect devices to be easily deployed and our growing dependence on the power of mobility, means that manufacturers are creating IP solutions that seamlessly integrate with VoIP systems . CRM, CTI, PMS, ERP, Android OS and iOS can integrate with other IP devices to enhance the mobility feature.


Act Now

VoIP can give your business a competitive edge over businesses who have not yet made the switch. Your business communication system no longer need involves bulky hardware, intricate wiring and complicated interfaces. Now is the time to shift from PSTN to VoIP, so your business can start enjoying the advanced features, flexibility and mobility of VoIP

To discuss email or call 01227 200625

Have you struggled with staff being unable to get to work ? arriving late ? leaving early ?


Could you have done with being able to divert your incoming telephone calls ?


Do you know how to divert your incoming telephone calls ?


Your business telephony should have a contingency for diverting incoming calls when you don’t have the staff to answer the calls. Yes you could let calls ring out or go to voicemail but is this the best option for your business ?


We suggest that :-


  1. You have a plan for how you are going to manage your incoming telephone calls when staff are unable to get to work – this might include diverting calls to staff at home , or to their mobiles or even to another office within your organisation
  2. You know how to divert your incoming calls to ( for example ) a mobile or know who to contact to get this arranged ( for example here at Phoenix Link you only have to call 01227 200625 or email to make a divert request – we would need to know when you want the divert to go on and when you would want it removed )
  3. You consider moving to an Inbound number platform or Cloud or SIP based telephony where it is much easier for diverts to be put in place ( often by you whenever you want to ) than with traditional ISDN and analogue lines – we can help with this


Contact Phoenix Link on 01227 200625 or for more help & assistance



The benefits of cloud telephony are numerous. The attached pdf indicates the benefits of the Horizon cloud telephony platform The benefits of Horizon cloud telephony

It was announced this morning about the launch of the Openreach ‘fibre first’ programme and their plans to make Fibre to the Premises (FTTP) broadband available to three million homes and businesses by the end of 2020.

Fibre first final release


ISDN business telephone lines are due to be phased out in the UK in 2025 but until then we can provide ISDN2 and ISDN30e telephone lines for your business. However you would probably be better off with SIP telephone lines or channels for your business. These are cheaper than traditional business telephone lines , quicker to provision , feature rich and portable. SIP trunks require a suitable broadband connection which we can provide along with business grade SIP trunks . As a somewhat unique provision with SIP trunks we are providing Sip Trunk Call Manager (STCM )  which allows , via a portal or mobile app , you to control inbound call routing and therein disaster contingency. You can have geographic or non geographic telephone numbers for SIP trunks and retain your existing telephone numbers. STCM allow you to decide how to route the calls based on time/date, busy/no answer , hunt groups, and call queueing. Voicemail and a range of statistics are also available ; as are the additional features of area based call routing , caller admission limiting and IVR.

We can also provide for SIP trunks in a variety of formats – e.g with standby SIP trunks or with load sharing . the SIP trunks we provide are suitable for most major manufacturer IP PaBX

Not only are SIP trunks generally cheaper to rent than ISDN channels but they also often come with inclusive 01,02,03 and 07 outbound calls providing for an even greater cost saving.

If you already have ISDN or analogue telephone lines it should be relatively straight forward to either compliment these with or replace these with SIP telephone lines or SIP channels.

SIP telephone lines require suitable internet access which we can also provide

For more information email or call 01227 200625

Please be aware of the following MBORC declaration from Openreach:

“This MBORC declaration notification is issued as a special message to all Openreach customers following the recent severe weather experienced in parts of the UK We have seen severe weather impacting parts of the UK , with high winds and heavy rain including some lightning storms, resulting in damage to our network, with fault rates in the affected areas at very high levels.

Openreach is therefore declaring MBORC for repair activities in several areas of the UK

Are you are probably aware  ; at the end of September 2017 technical, licensing and spares support for Toshiba telephone systems substantially ended

Toshiba Northern Europe announced in June 2016 that the CIX and IP Edge product ranges had been moved into a technical support phase. The reality therefore is if your Toshiba system has a fault that your local system support cannot resolve ; it will either be impossible to fix or may well take an extended length of time to fix. Both scenarios being a disaster for your business

So, what are your options?


We would recommend that you  upgrade to a cloud based hosted VoIP  telephone system or  move to another “like for like” Panasonic telephone system. We can supply, install and support either type of system although a cloud based hosted VoIP telephone system has more potential benefits for your business.


Here at Phoenix Link UK we already provide cloud telephone and business internet services to range business here in the UK. We would like to discuss supplying your business with a replacement for your Toshiba telephone system. Interested?


If so please email or call 01227 200625

Cold calling is dead. Stop wasting your sales time with it.

Cold calling’s been in a death spiral for a very long time. As far back as the 1960s Theodore Levitt wrote a piece saying in essence that .. “ your business does better by concentrating on meeting the needs of your customers rather than on selling products “


Cold calling made sense in an age where a telephone call or door knocking were the only ways in which you could connect with buyers directly. But relying on cold calling today makes about as much sense as pulling out a typewriter to send someone a letter. Why would you?


Only 1% of cold calls lead to appointments !!  Only a 1/3 of that 1% of these appointments  leads to a sale!! Virtually all sales now happen because the buyer has already formed some kind of a  connection with the seller before any contact was made.


So why do some businesses today keep on cold calling? Because sales people who’ve been successful in the past have the mind-set that tells them “since it worked in the past, it’s got to work in the future.” Not true.


We don’t live in a world where cold calling a business works anymore.


Most sales managers are not trained to interpret sales analysis data effectively. Instead when they see a decline in sales revenue they often conclude that more cold calling is the solution. They revert to what they believe always worked in the past for them.


In fact, that decline could be caused by changing market conditions, competitive pressure, poor closing skills, a reduction in average order size, or a higher than normal customer churn.


The best sales managers analyse the sales data and look for profitable fixes. They act on facts. They certainly don’t keep pushing a solution that has less than a 1% success rate.


And finally … people in business generally don’t like being sold to …. they just want you to solve their problems.


What should you be doing instead ??



  1. Cross sell

Selling more to your existing customers is smarter, cheaper and far more profitable than finding new customers.


  1. Network ( @NetworkTBN )

Recognize the immense value of word-of-mouth referrals


  1. Be online

Be everywhere and be useful. The best podcasts, posts and how-to videos in sales get traction. People share good ideas.


  1. Be a good listener

This facilitates being able to ask better questions that get at the heart of what your customers really want.


  1. Be a great copy writer

A great copy writer will inspire and help persuade your customer to buy.


  1. Deliver outstanding service

This is crucial. Service delivery will go a very long way toward creating a positive experience, repeat business and peer referrals.



Your business probably cannot function without reliable internet access and telephony.

There are common issues with these vital services for some businesses that we hear time and again …. and when we take on the client we resolve these issues for them. How ? By listening , understanding , being technically skilled and having the best business VoIP , cloud , hosted , WiFi and internet solutions available.

Is this you ……. ??

“My internet speed is too slow and data download allowance insufficient ”

“My office is too remote to get decent internet”

“I have too many communication suppliers and they blame each other when things go wrong ”

“The supplier sold me what appears to be a great package but they are difficult to get hold of and slow to respond when we have an issue nor a question  ”

“I want to be able to talk through my requirements and plans with my supplier and get advice and ideas but all they want to do is sell to me”

“They say I cannot keep my telephone number if I move office”


If any of the above resonates with you or if you just want to understand more about how decent internet access , VoIP cloud hosted telephony and WiFi can help your business then get in touch as we can help . A chat costs you nothing but your time ……